Tailored Essence
Website and CRM for Tailored Essence.
Challenge
A luxury real estate consultancy needed a showcase worthy of the homes it sells — discreet, elegant and fast. But the real work happens behind it: contacts, clients, viewings, offers, invoicing and payroll for a whole team, all under the sector's legal requirements. What was missing was a single system to hold all of it, connected to the website itself.
Approach
We designed the site in the language of a luxury magazine: serif typography, room to breathe and photography in charge, with complete property pages and a mortgage simulator. Behind it, a custom CRM in the same system: every property moves from draft to deed and only appears on the site once it's published, and every deal advances on a board, from first contact to closing. Each person sees only what their role requires, and every change is recorded. For the most demanding clients, a private area, by invitation only, with properties that never go public.
Result
The site is live and the team works in a single system. A request made on the site goes straight into the CRM as a lead to follow up, and a property published in the CRM appears on the site with no extra steps. Invoicing, payroll and legal compliance stopped being separate paperwork and now live inside the same tool.